About

Joy Julius is a London-based designer whose work exists at the intersection of two worlds — the Yoruba craft tradition of Nigeria and the precision of European tailoring. Shaped by Ibadan and Lagos, sharpened by London, Joy creates clothing that refuses to belong to a single culture — because she never has. A graduate of Kingston University, where she won both the Tommy Hilfiger Scholarship and the FACE Black Excellence Prize, Joy designs with a single conviction: that what we wear should help us see ourselves more clearly. Not who we are told to be. Who we know we can become. Every piece is made to order. Every material chosen with intention. Every silhouette built to carry the person wearing it — wherever they are going.